David & Goliath Marketing Approach By Spunky Local Business, Shaffer Farms in BC

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Small BC Farm Shoots High with Audacious Marketing Strategy - And It Just Might Fly

Shaffer Farms bypasses traditional sales channels, sending his Naturally Brand of of OG Rye Straws directly to office managers at LinkedIn, eBay, Apple, IBM, and other tech giants

Whistler, BC – While most startups dream of landing enterprise clients, Shaffer Farms is taking a decidedly unconventional approach: they're shipping boxes of straws to the front doors of some of the world's biggest companies.

Gerald Shaffer, founder of Naturally OG Straws, isn't waiting for procurement departments to find him. Instead, he's sending carefully curated sample packages directly to office managers at major corporations - the people who actually make purchasing decisions for their workplaces.

The strategy is bold, perhaps even audacious for a small farm operation. But Shaffer believes the product speaks for itself - literally. Each package includes a thoughtful letter, product samples, and a branded gift, making it hard to ignore.

What makes OG Straws different? They're grown on Shaffer Farms, a co-operation of farms with roots dating back to 1807. The natural rye straws are biodegradable, compostable, and actually improve with use - staying firm in cold and hot beverages where paper alternatives fail.

"We're not just selling straws," Shaffer explains. "We're offering a zero waste / carbon negative solution to a problem every office with a kitchen faces: Waste, PFAS toxicity and worse, soggy, disappointing paper straws."

Will Fortune 500 office managers bite? Shaffer is betting they will. And if they don't? "At least we tried something different. That's what small businesses do - we innovate, we take risks, and we shoot high."

About Naturally OG Straws by Shaffer Farms Based in British Columbia, Shaffer Farms produces premium natural rye straws for bars, restaurants, hotels, cafes, and now, forward-thinking offices. Their straws are simple rye stems so of course they are PFAS-free, gluten free, carbon-negative, and backed by generations of farming expertise since 1807.

Contact: Gerald Shaffer Naturally OG Straws by Shaffer Farms gerald@shafferfoods.com ogstraws.com 604 865 0588